Monthly Archives: January 2018

Jan 31

How to Use Your Purpose, Vision, & Mission Statement to Steer Your Company In a Clear Direction

By James Vannelli | Uncategorized

If you’ve struggled with sticking to a business model, you’re constantly trying to create uncertain results for a multitude of different types of clients, or you just can’t articulate what one direction your business is headed toward, it’s probably because you have not put enough time into writing out a clear purpose, vision, and mission […]

Read More
Jan 26

How To Drastically Change Your Sales Results By Understanding The Difference Between “Marketing” & “Promotion”

By James Vannelli | Uncategorized

When most people think of marketing, they’re actually thinking about “promotion”, and that’s a fatal mistake when it comes to your sales success. For anyone who’s ever read a basic book about marketing fundamentals, you’d know about the marketing mix, or the “4 Ps of marketing”: Product Price Promotion Place The problem is that most […]

Read More
Jan 16

Focus Vs Opportunity: Getting Clear On Your Direction & Ignoring The Rest

By James Vannelli | Uncategorized

Let’s talk about a common issue that I’ve seen many entrepreneurs struggle with, that is their ability to balance between focus and opportunity. See, in 2018, we’ve got no shortage of rapidly incoming opportunities. Just logging onto social media, we’ll see ads for checklists, webinars, events. We’ll get group invitations, we can subscribe to newsletters, […]

Read More
>