Monthly Archives: September 2018

Sep 29

Why your funnel strategy can’t just focus on immediate buyers and what to do instead.

By James Vannelli | Uncategorized

Depending on a multitude of different factors including the individual consumer’s decision making habits, the nature of the need or problem in question, the relative price of the product, the complexity of the problem or need, the relative importance and/or urgency to the consumer, and so forth, timelines to purchase can vary greatly. Some consumers […]

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Sep 28

Defining Funnels: Lead Magnets & Webinars or Something Deeper?

By James Vannelli | Uncategorized

Let’s start with this Wikipedia definition: “The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.” Now, of course, in the online world, especially in the “online expertise” industry, the purchase funnel i.e. marketing funnel has evolved beyond the […]

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Sep 28

Accounting Is The Language of Business: How To Ensure You’re Fluent In That Language With This Simple Spreadsheet Process

By James Vannelli | Uncategorized

According to multi-billionaire Warren Buffett, “accounting is the language of business” Not sales, not marketing, not customer service, or anything else. I tend to agree. Not having a grip on the numbers in your business can be paralyzing. Here’s what I do to keep my business finances in order: I have a spreadsheet that has […]

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