Why Your Business Should Use Google Tag Manager

By James Vannelli | Uncategorized

Jan 16

Today I want to share a quick tip with you that’ll help you get more organized and simplify your business when it comes to dealing with web pages & tracking scripts.

In this day and age, when you’re running an online business, the mix and match of technology can become quite overwhelming, to say the least.

You could easily end up with 3 different systems to create webpages for your business (your main website, landing page software, and cart software).

Plus, a number of different tracking scripts to install on many pages (Facebook pixels, Messenger bot scripts, Google Analytics scripts, Email marketing scripts, plus all kinds of other scripts for different marketing widgets)…

Embedding all of these different scripts on multiple web pages across more than one platform can get messy.

Things get even messier when you’ve got multiple team members or contractors working on things or worse yet, when you need to make updates to these scripts.

Over the months (and years) you could end up with a tangled mess of tracking scripts and web pages.

And then that starts to cost you time, stress, and lost opportunities due to tracking scripts that aren’t actually working properly.

This is where Google Tag Manager comes in…

With Google Tag Manager, you only have to embed one script on all of your pages (the Google Tag Manager script) and then you embed the rest of your scripts and triggering conditions inside Google Tag Manager.

This means that you…

  • Never have to worry about embedding scripts directly on pages ever again
  • Can easily manage all scripts in bulk, in one place.
  • Only have to assign most team members or contractors one login (Google Tag Manager)
  • Have a complete history of all of your revisions
  • Are properly setup for the best integration with other Google products like Google Ads & Google Analytics.

Basically, adopting a Google Tag Manager process to manage your scripts is the best way to go.

It’s a time saver.

It saves you from mistakes.

It makes things simpler for everyone.

And it ensures things are setup right.

It’s what the pros use, and now you can too.


About the Author

Over the past 6 years I’ve built dozens of websites, managed close to $1M in online ads, and helped shape the online marketing strategies of hundreds of small businesses.